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McKinsey confirms: fashion can become 80% circular through pre-competitive collaboration to scale textile recycling

The new Scaling Circularity report by McKinsey & Company demonstrates the potential for pre-competitive collaboration to scale textile recycling technologies

The textile recycling opportunity offers the potential to drive up to 80% circularity in the fashion value chain, whilst also creating jobs and value for investors

Scaling textile recycling could build a 10 – 20 bn USD market.

All major recycling technologies found to have better environmental impact across several indicators

The Circular Fashion Partnership programme in Bangladesh has demonstrated how industry actors can work together to overcome barriers to scaling nascent recycling markets

- The report is co-authored by Reverse Resources, building its arguments heavily on the research and insight developed by us over the past 7 years, and verifying many of our findings.

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What happens to the fashion waste globally?

The conversation of sustainability and conscious consumption has finally reached the doorsteps of fashion consumers. They are beginning to ask important questions like “How much waste does the fashion industry generate?” (read our previous blog) and “Where does the fashion industry’s waste end up?”. These are closely followed by “Well then, why isn’t the waste being recycled?”. All these questions are perfectly valid questions to ask, the answers though are laden with complexities and not quite straight forward.
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